President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
LET'S DO THIS
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Accountability Training

When it comes to making businesses more accountable, training is a crucial component. Many companies take the initiative to provide training to their own employees as part of their overall business responsibility, but not all do. In order for your company to truly become more accountable and effective, you need to provide your team with an accountability training course.

Accountability Training is vital in any organization. If your business fails to have an accountability policy in place, the members will not know what their role in the company is. When the members understand what they are expected to do, they will be more likely to perform well and increase the bottom line of the business.

There are many courses you can learn about this topic. Some of them are offered in classroom settings, with live instructors and group dynamics. Others are offered online and feature DVDs, CDs and other teaching materials. The advantage of online training is that you can learn at your own pace. You can also watch the training materials over again, to repeat the information if needed.

A good training course should cover topics such as the legal responsibility of companies, and the types of duties that they are responsible for. These lessons can be tailored to suit your specific needs, and you may find that there is a lot of overlap between the lessons. For example, you may wish to learn about the types of violations that a company can face. In that case, an online training course that covers liability might be better than one that addresses wages and hours. Another important lesson to cover in an accountability training program is teamwork.

The learning process of how to be more accountable is something that requires ongoing attention. You cannot expect to learn everything in a short period of time, or to be successful in becoming more accountable if you don't take continuous action. You need to be willing to take continuing action on a regular basis, to make continuous progress toward your goal.

The process of becoming more accountable begins with establishing a culture within your organization. Employees must understand what it means to be accountable, and they must know how to report their own behavior to upper management. People who are not familiar with how to be more accountable can often make errors and mistakes that are difficult to fix. For that reason, a good accountability program should have an informal training program to bring people up to speed with the concepts.

When you train employees on how to be more accountable, they will be effective at being more responsible in the workplace. People learn best by doing, and hands-on training gives them the chance to actually practice what they learn. They will learn how to report their own behavior, as well as what behaviors they should report to upper management. It may be beneficial to include some role-playing in the training course, to help people visualize what it would be like to have their own job. By preparing them for a real-life situation, they will be able to think more clearly when faced with real-life situations in the workplace.

It is important to note that business can be quite fun, and this can be an excellent time to instill more responsibility into your employees. If you are looking for a way to improve the way you manage your business, then learn more about accountability and begin teaching your employees how you can become more accountable! The rewards of doing so can be great! It will show your employees that you care about them and want them to be successful.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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